What does beauty mean? Leonie Novotny finds the right answers to this question in language and curation. As a copywriter and speaker, as a curator for inspiring formats or book projects, in coaching for people and companies. A symbol of her work is the kaleidoscope. Constantly in motion, the beauty in it shows itself to be fleeting and can hardly be captured. A symbol that we did not want to leave unseen in the logo and website.